E-Newsletter - A Publication of Interstate Resources


Wednesday, October 5, 2011

PACK EXPO Las Vegas 2011 Opens Doors to New Markets for GREENCOAT®

Interstate Resources News homepage: http://news.interstateresources.com 

Interstate Container Cambridge representatives attended PACK EXPO 2011, international exhibition for packaging and processing machinery, components, materials, containers and converting machinery.


Interstate Container Cambridge representatives, Jeff Cormier, Sales and Marketing Manager, and Frank Biskach, Technical Service Representative, attended PACK EXPO Las Vegas 2011 to allocate new and innovative packaging machinery for customers. The international exhibition took place at Las Vegas Convention Center, in Las Vegas, USA, from 26-28 September 2011.

The corrugated packaging manufacturer looked at machines, such as baggers, stretch wrap machines, and robotics that would help customers reduce poultry plant labor. The show also provided representatives the opportunity to explore new ideas and services that Interstate Container Cambridge could offer customers, as well as meet with current and potential vendors.

ADCO, manufacturer of packaging machinery/systems and vendor to Interstate Container Cambridge, occupied a booth at the event and offered the corrugated packaging manufacturer the opportunity to set up a small GREENCOAT® display. Furthermore, ADCO exhibited a new tray-former machine running GREENCOAT® boxes that Interstate Container Cambridge had supplied.

The corrugated display demonstrated GREENCOAT®’s strength and durability with the eco-friendly corrugated box holding 5 inches of water without leaking. GREENCOAT® is an innovative recyclable, repulpable and compostable wax-replacement corrugated box for packing bulk poultry, meat, seafood, and fresh produce, as well as floral packaging. 


The small display was well-received in an event setting unrelated to the usual target sectors. PACK EXPO Las Vegas 2011 provided Interstate Container Cambridge the opportunity to target new markets for GREENCOAT®, attracting prospects from all over the world interested in GREENCOAT® for packaging fertilizer, plants, paving stones, and produce.  Visitors were looking for a corrugated box that could withstand exposure to certain elements at big box retailers like Home Depot and Lowe’s.

Jeff Cormier, Interstate Container Cambridge Sales and Marketing Manager, explained,

“ADCO offered us the opportunity to put a small corrugated display in their booth as a thank you for buying their machine.  Ed Fish, our designer, created the display and sent it out to Las Vegas along with our standard GREENCOAT® flyers.  By noon on day 1 of the show (26 September 2011), we were called to the booth to replenish flyers and talk to several prospects that visited the stand. 

Booth visitors were amazed by the fact that our box had 5 inches of standing water in it and was not leaking.  Because this was not a poultry show, like we are used to, the products the people wanted to pack were items like fertilizer, plants, paving stones, and produce.  Having a display at PACK EXPO was an unexpected success to get GREENCOAT® exposure in a non-poultry setting.”

PACK EXPO Las Vegas 2011 exhibition encompassed a show floor of 600,000 net square feet. The event brought together international professionals and exhibitors of innovative technology for 40 vertical markets, as well as providers of total system solutions including processing equipment, operations software, packaging machinery, converting machinery, materials and containers. Furthermore, attendees of the 3-day event learned about the latest advances in secure packaging, printing and graphics, and instrumentation. [1]


Interstate Container Cambridge is a member of Interstate Resources Container Division and a member of INDEVCO Group.

References:

[1] http://www.packexpo.com/pelv2011/public/enter.aspx 
http://www.packexpo.com/pelv2011/public/Content.aspx?ID=827
http://www.packexpo.com/pelv2011/public/Content.aspx?ID=1162&sortMenu=107001

Contact Information

Interstate Container Cambridge
903 Woods Road
Cambridge, MD 21613
 
Tel: 410-221-7777
Fax: 410-221-7766
E-mail:
greencoat@interstatecontainer.com
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